Can Email Marketing really help my business?

 

Email is the number one communication tool that small business owners and entrepreneurs fail to utilize properly. Sending a quick update email in text format with a picture or two and an inspirational quote is not enough in the new media market. Creativity and engagement are the keys to creating emails that your audience want to open AND click-through. Email offers a direct line to your customers and network, but only if you manage it well.

Piccolo Marketing can help you optimize your mailing lists with consistent and engaging email content so your customers can always know about your next big idea!

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What is the ROI of Email?

According to Hubspot:

“86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily”. (Statista, 2015) (Source: https://www.hubspot.com/marketing-statistics)

BUT…
78% of consumers have unsubscribed from emails because a brand was sending too many emails. (HubSpot, 2016) 
BECAUASE…

Gmail has 1 billion active users worldwide. (Statista, 2016)

AND…

75% of Gmail users access their accounts on mobile devices. (TechCrunch, 2015)

Connect with Us!

What does that mean? Email is everywhere! Our phones are always with us which means there is a constant stream of information being sent to our mobile devices everyday. This is simultaneously good and bad news. Information/stimulation overload is real. Your phone probably received 5 emails before your reached this section of our website. This means competition for people’s attention is at an all-time high. So once you decide you’re going to send an email, make sure your audience will benefit because the unsubscribe button is just a click away!

Email marketing is absolutely a great way to maximize ROI. For example: Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015) 

 

What does that mean? Email is everywhere! Our phones are always with us which means there is a constant stream of information being sent to our mobile devices everyday. This is simultaneously good and bad news. Information/stimulation overload is real. Your phone probably received 5 emails before your reached this section of our website. This means competition for people’s attention is at an all-time high. So once you decide you’re going to send an email, make sure your audience will benefit because the unsubscribe button is just a click away!

Email marketing is absolutely a great way to maximize ROI. For example: Email notifications about abandoned carts have a 40.5% open rate. (eMarketer, 2015)

So how can Piccolo help?

Engaging Email Layout

Clean, rich-text format with images that pop – this will keep your audience engaged with the content. Make them want to read from top to bottom or left to right – you have that power!

Email Blast Content

Need to send a newsletter to keep your network on why the Super Burger is no longer on the menu? You can do that with email. Make it an engaging story and get them excited about the Super Burger replacement: THE MEGA BURGER!

Consistent Scheduling

The sweet spot between too much and not enough communication varies depending on your audience. We’ll work with you to make sure you are sitting pretty in the Goldilocks Zone.

So what are you waiting for? Give Piccolo Marketing a call and harness the power of email!



We save you time. We save you money. We grow your business.

We save you time.
We save you money.
We grow your business.

Engaging Email Layout

Clean, rich-text format with images that pop – this will keep your audience engaged with the content. Make them want to read from top to bottom or left to right – you have that power!

Email Blast Content

Need to send a newsletter to keep your network on why the Super Burger is no longer on the menu? You can do that with email. Make it an engaging story and get them excited about the Super Burger replacement: THE MEGA BURGER!

Consistent Scheduling

The sweet spot between too much and not enough communication varies depending on your audience. We’ll work with you to make sure you are sitting pretty in the Goldilocks Zone.

Hi,  We’re Piccolo!

Piccolo is a marketing company made up of REAL PEOPLE! Our team of experts has years of  background helping small business owners, to multimillion dollar organizations, reach unprecedented results through development of marketing strategy, management of budgets, and efficient execution of projects. We have an established network of subject matter experts that support her clients in all aspects of marketing.

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hello@piccolomarketing.com

PO Box 160103
Nashville, TN 37216

(615) 348-7768
hello@piccolomarketing.com
(615) 348-7768

PO Box 160103
Nashville, TN 37216