Yes or no, as a business owner:
- Do you worry about your bottom line?
- Do you value transparency?
- Do you view time as a high priority?
- Do you respect the experience other experts bring to the table?
If you answered yes to any of the above, it just might be time to outsource your marketing. You might already outsource certain aspects of your business, such as accounting or IT. In today’s world, it is becoming increasingly common to outsource your marketing services to a professional company and for all the same reasons. Here are my top 4 reasons you should consider hiring a marketing professional:
Of course, there are many factors at work here. However, consider how much it costs to employ one “Director” or “Executive” for one year in your marketing department. Now, consider a reasonable monthly rate (and yearly total) at which you would expect to pay to outsource your marketing. I’m guessing that, of the two numbers in your mind, the second is less. On top of that, consider your first rate includes just one executive. The second includes a team of employees or subcontractors who individually specialize in various aspects of marketing, including blogging, social media, or email marketing.
A good marketing company will develop a customized marketing strategy for your unique business needs. With that, you should receive an itemized contract detailing what services are provided and how much they cost. A quality marketing service will provide you with monthly reports, such as SEO tracking, social media engagement, or marketing ROI numbers. Don’t be afraid to ask for results!
A professional team should spread your marketing strategy across several platforms, whether that is blogging, social media, email marketing, etc., increasing your digital presence. With your time freed up, you can redirect your focus on cultivating lasting relationships with the new customers being directed your way by your new, efficient marketing team. Now that is a win win situation!
I would bet that you carefully review a potential employee’s resume, references, and past work products before hiring them on. That is because we all value experience; we want to surround ourselves with experts we can trust to get the job done. Why wouldn’t you do the same thing with your marketing department? Arguably, the front line and face of your business in today’s ever-evolving digital landscape. [email protected]
PO Box 160103 Nashville, TN 37216