Nothing is worse than taking the time to create a multitude of emails, scheduling them to be sent, and then checking back in to see that only 6% of your emails were opened. Do you change your ways, or do you keep doing the same things over and over again? Do you want to make some adjustments to your strategy but you’re not quite sure how or what to do? In a recent article, Gray Chapman reported that the average person receives 121 business emails per day. Let’s say they actually open 10 – how do you get to be one of the 10? Here are some of my favorite tips Gray shares:
- Your emails are too complicated.
A successful marketing plan should have established set fonts and color schemes that brand your business and help you put out a consistent, recognizable look. Keep that same idea in mind with your email design – different size and color fonts and bolding are sufficient in directing attention and separating different ideas. Additionally, be aware of how your layouts transfer to mobile viewing. It’s really easy for your message to get lost in translation here.
- Your emails are impersonal.
Sifting through 121 emails, I’m sure seeing “Anna-Vija” at the top of an email would catch my attention! Be careful, however, since a recent study by MailerMailer concluded that names in the subject line negatively impacted click-through and open rates. The bottom line is, find some way to connect with your audience.
- Your emails don’t have a call to action.
If you succeeded in getting someone to open your email, it really doesn’t matter if they don’t do anything with it. Direct them to your website, blog, or landing page where you get their contact information to add to your mailing lists for targeted campaigns or information. For instance, MailChimp has a great tool for doing just that that I include at the bottom of my emails. See what I did there? 😉 To see the rest of the tips, check out the article on Gather.
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