With everything you have on your plate, it’s inevitable that something is going to be pushed to the backburner. In many businesses, it is common for those backburner projects to include marketing strategy. With a constantly growing and evolving series of social media platforms and lists and lists of “best practices,” how could you possibly even know if you are on the right track?
It’s OK to get help!
A marketing consultant offers a fresh set of eyes to help redirect, define and develop your strategy. You can get back on track without having to push other projects to the backburner.
If you can answer yes to any of these questions, it may just be time to make that call:
- Is your focus more on bringing in new clients versus engaging existing ones?
It’s easy to do. The focus is often on numbers, sales goals, meeting quotas, etc. However, with all the fuss we often lose sight of the fact that we have a group of loyal customers who have already committed to our product or service once. It’s only a matter of time until they take their business elsewhere if you don’t continue to engage them.
- Do you or your sales team ever have a hard time defining what it is you do or how you are different from your competitors?
Quick test: define it for yourself and go ask 3 team members. Does their answer roughly fall in line with yours? This is often a huge red flag that you are in need of marketing help! A well-defined marketing strategy lays out who you are and what you offer, including the talking points to presenting your brand.
- Do you fall below the top 3-4 listings in a Google search?
In order to sell products or services, people have to know you’re there. In order for people to know you’re there, they have to be able to find you on Google. Which means, Google has to know you’re there and what you offer. Since it’s not as simple as calling them up, a solid, targeted marketing strategy is often the key to brand recognition. Check out my process of boosting your Google listing.
- Has it been more than 2 years since you last updated your website?
Take a quick peek through your website, I’ll wait… Before a customer makes a call or sends an email, they’re stopping here. As such, it’s imperative that your website contains the most up-to-date, complete, and accurate information. Don’t forget about the little things either, such as staff changes, contact information, and links to social media platforms.
- Does your website get a lot of traffic, but a relatively low number of sales conversions?
(This may take you back to #4.) Ok, say your website has all the right, up-to-date information about your products and services… now what? Is it easy for your customers to find your phone number or email address? Or, is there a way for them to order online, directly converting their interest into a sale? The harder it is for them to transition between that initial peak in interest to purchasing, the less likely it is you’ll make the sale.
Starting to feel like you may be drowning in marketing? Give us a call today at 615-348-7768 and we’ll throw you a lifeline!
For more insights, check out the full list of signs you need marketing help from Eric Samson!
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PO Box 160103
Nashville, TN 37216
PO Box 160103
Nashville, TN 37216