Naturally many things are pushed to the back burner during the busy holiday season. Don’t leave your marketing strategy behind with your diet! Here are a few tips to help you keep on track for the rest of the year:
- Review your marketing goals for 2015.
We still have a few weeks until Thanksgiving. So before all the menu planning and family parties creep up on you, take a look back at where you started in January. What were your goals for the year? Identify the top 1-2 areas you need to focus on and make those your priority.
- Schedule time for marketing.
Set aside a block of time at the beginning of each week to focus on marketing. Whether it is setting up social media posts or getting out your next email blast, make it a priority. If it’s on the calendar, you’re more likely to get to it. And who doesn’t love crossing things off the to-do list!
- Be extra mindful about your content.
Just as you are getting busier, so are your customers. Take a little extra time to consider your wording, message, or content. Pictures, videos, or even appropriate holiday discounts are great ways to engage customers.
- Do something special for the season.
Want to seem really on top of it? Try sending a little something special to your top clients, referral partners, etc. Not only will they feel appreciated, a simple gesture can go a long way in building loyalty. Need an idea? Check out Cookie Advantage; with package options designed to meet your individual needs, special messages, and, of course, DELICIOUS, cookies, your clients will be thanking you well into next year! image credit: http://cdn.conductor.com/wp-content/uploads/sites/3/2015/09/ABM-learningcenter-graphics-webinar.png
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