Marketing

Marketing trends… am I still on the right track?

We’re just over halfway through 2016 and that means it’s a great time to take a little pause. Where have you been with your marketing strategy, where should you go, and what trends are a good fit for your business?

Let’s take a look at a few of the top marketing trends of 2016:

  1. It’s time to redefine social media.

More of a change of mindset, than a strategy… it’s time to consider social media as a channel. Social media in and of itself is not marketing. It is a tool to deliver marketing that requires a solid strategy and integration with other platforms. Don’t treat social media as an island!

  1. Go mobile!

There is no longer time to put this off! Consider where you spend the majority of your browsing time… I’d bet your answer is on your mobile device. Don’t wait any longer and at least make sure your website is mobile-friendly. Other mobile friendly trends you may consider are a custom app and mobile-targeted campaigns.

  1. Try your hand at video.

I’m sure you’ve heard it – people are increasingly consuming videos for both education and entertainment. It’s important to consider what platform makes the most sense for you, whether it’s YouTube, Vine, Periscope, or one of many other video or live streaming sites.

  1. Don’t forget about content!

Regardless of what marketing trends and strategies you employ, content is the key to the success of any campaign. Consider tactics such as storytelling, blogging, and collaboration with brand influencers.

Need a second set of eyes to help adjust your marketing strategy? Give us a call at Piccolo at 615-348-7768 and we’ll help get you back on track with the most current trends in marketing.

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