Marketing

Let Me Help You Set Your Small Business Marketing Strategy for 2017

While most people are counting down the days to Christmas (23), be sure to take note of the number of days you have until your new marketing strategy is in effect. That would be 29.

 

Are you ready?

 

If not, let me help you set your marketing strategy for 2017.

 

Answering these questions will get you well on your way to creating your perfect marketing strategy.

 

Who is your target audience?

 

Consider the age, gender, industry, position/title, or budget of the person you are targeting. Additionally, factors such as major life events (homeowner, new parent, etc.) or buyer motivation (personal, business, or gift purchases) are important to consider when deciding how to target your audience.

 

What platforms should you use?

 

Now that you know WHO you are targeting, you can infer where they are more likely to be found. The characteristics of your audience also guide the type of content that will be the most effective. Consider the type of information that can be delivered in a tweet versus a blog and how that translates to the needs of your audience.

 

Where are your competitors finding success?

 

This one may be a little tougher, but it’s an important point to consider. While you may be finding success where you’re at, are you missing an important piece of the puzzle? Don’t be afraid to think outside of the box and to try new ideas!

 

When should you reach out?

 

It has been well established that the platform you are on impacts the time of day you are likely to more effective in delivering your content. If you’re going to take the time to create and post meaningful content, it’s important to ensure they are working most efficiently for you! Check out this infographic for more information on when is the most effective time to post.

 

Why haven’t you started yet?

 

If you’ve been putting off developing your marketing strategy or you just don’t know where to start, that’s OK! As with all other components of your business, it may not be your job to make something happen. It’s simply your job to put the right people in place to get the job done and it may just be the right time to hire a marketing consultant.

 

Need more? Give us a call at Piccolo Marketing and we can help! Don’t delay, your marketing strategy countdown is in full swing!

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