As a business owner, you’re familiar with Search Engine Optimization, otherwise known as SEO. You know that it improves the overall searchability and visibility of your website, but what other real value can it offer? Is SEO important for a small business owner?
Here’s some information that might help you to answer that question:
- The performance of a business website is largely based on organic searches, and those searches are also a critical component of the lead funnel and the engagement following. A majority of the world has access to the internet, and 75 percent of those visitors are searching Google at least once a day to gather information. Being highly visible as a trusted resource by Google and other search engines will go a long way towards building your small business.
Great User Experience(UX)
- Organic rankings and maximum visibility are desirable, but an optimal user experience is a large part of getting to that place. A positive user experience is a pivotal element to a website’s success. Your customers know what they want, and if they can’t find it they will go elsewhere. Your quality SEO will ensure that your business is top of mind for your buyers and clients, allowing them to gather information with fewer clicks and minimal fuss and giving them a positive user experience that will work in your brand’s favor. They will remember you!
Increased Traffic and Engagement
- With the growing domination of mobile traffic, local searches have become a fundamental part of a small business’s success. Local SEO optimizes your digital properties for your area so residents can find you easily and engage with your services quickly. Your customers will do their research, and your local SEO will help you stand out from the crowd with messages about great deals, new products, and stellar customer service.
- SEO is relatively cheap and the payoff can be considerable. As a business investment, great implementation of SEO will offer your business dividends for years to come. In the past, businesses paid for a spot in the Yellow Pages, and if they wanted to get noticed they paid more for a half-page or a full-page ad. Today, the way to be noticed is to be on page 1 when it comes to an internet search. Often, a potential customer may struggle to find exactly what he or she is looking for during a query, and if you can make their quest easier by employing optimal SEO that places you in that page 1 spot, your business will benefit. And so will your clients.
Implementing strong, quality SEO on your small business website will be beneficial to your organization, and in this digital world, it is critical to your success as available data and marketplace competition continues to increase.
Here at Piccolo Marketing Nashville, we KNOW small businesses. Our marketing team handles it all – social media, SEO, websites, email marketing, and more. We’re consistent, offer affordable pricing, and never call in sick. Piccolo just gets stuff done.