Business Development

Search Engine Optimization: Top 8 Tools for Business

As a business, search engine optimization is essential. Local SEO means increased engagement, traffic, and conversions for your business. And because search engine optimization is important for the success of any business online, being able to track your business’s visibility accurately can help take your business to the next level. 

At Piccolo Marketing, we’ve successfully helped businesses stay near the top of the search engine results, and our favorite tool to help optimize organic search results is Bright Local. Here are just a few of the reasons why this tool is the one we use: 

Track All Locations

Bright Local’s features allow you to view all of your local rankings and SEO data in one place as well as track every one of your locations on different dashboards. This makes it easier for managing multiple locations. You can also get deeper insights into your rankings with detailed reports that help you always stay on top of your SEO. 

Always Know Where You Rank

Knowing exactly where you rank online is essential to help you make the most of your online presence. Bright Local gives you the opportunity to monitor rankings in organic, local pack, maps, and mobile, and you can track rankings at city or postal code level and compare rankings for 100s of locations in one report, as well as benchmark rankings vs. competitors. You are also able to see keywords with the highest search volume to help you make the best decisions for optimization. 

Local Citation Reports

Another great feature that Bright Local offers is the ability to monitor existing citations and identify any duplicate listings that exist to help maintain a clean citation profile for better rankings. Additionally, you can find local citations to list your business on and complete a NAP audit to find any errors with current listings to eliminate issues that could harm your local search rankings.

Social Media Integration

With Bright Local, connecting Twitter and Facebook is super easy. Once linked, you can track engagement on your business’s posts and monitor growth on your accounts. Having access to this data on real-time growth and performance for your social media is just another way to help you know that your business is reaching your audience online.  

Easy to Understand Charts 

One thing that is extremely important with local SEO data is being able to understand it completely. Bright Local’s reports are great because the charts are easy to understand. You can even get more detailed reports if you want to dig deeper into your rankings so you are always able to stay on top of your business’s SEO performance.

SEO helps build trust & credibility for your business. By taking the right steps now to help your business’s SEO, you are investing in a long-term strategy that will impact your online visibility over the next several years, bringing more opportunities to your business. 

We have years of experience at Piccolo as an outsourced marketing company for multiple industries. Our focus is not only on driving results but on teaching our clients as we go. We use one-on-one mentor sessions over the phone or via video to work with you to reach your goals. If you’re ready to gain access to resources that help you find the time, organization, and ease of use that is vital to your business’s success, check out our Marketing Mentorship program and Piccolo University.  

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