Digital vs. Print Marketing: When, Where & How to Market Effectively
To print or not to print? That is the question. The answer: yes. The real questions you need to ask are when, where & how can I market…
Is Your Small Business Social Media Strategy Up to Par?
You can learn a lot about your social media strategy by looking at your golf game. Both require patience, concentration, and strategy. Both take time to develop and your efforts…
Networking 101: Perfecting Your Elevator Speech
If someone approached you, introduced themselves, and asked you “what brings you to this networking event?”, would you freeze? Or would you be prepared with a thoughtful, thorough, and concise…
Is It Time to Hire a Marketing Consultant?
It’s hard to tell when it’s time to hire a marketing consultant. While hiring expert assistance can benefit your business, both your mindset and your resources need to be ready…
Branding 101: How to Manage and Implement Your Rebranding Strategy
That nagging feeling you’ve been pushing down for months and months? Push has come to shove and it’s time for a rebranding. While rebranding your image, name, or company logo…
Key to Networking: It’s Not About the Networking Event
If you’re like most people, you get nervous for – or even dread – attending networking events. Relax. Count to 10. I have a secret to share with you that…
Small Business Tips: Use Social Media to Boost Sales
At Piccolo Marketing, we understand that our friends in small business have dreams and goals just as big as large corporations. However, we’re left to dreaming big and achieving our…
Are You Keeping Your Website Up to Date?
Months. Days. Hours. Agony. Your website is FINALLY live! Once it is online, our website becomes an obsession. We try to set up the perfect layout, find the best…
Marketing Tips: How to Keep It Going While You’re Away on Vacation
Spring break is right around the corner… the sun, the sand, the drink in your hand. Keep your vacation a vacation by planning ahead and putting all your marketing efforts…
Networking 101: How to Follow-Up With a New Contact
You’ve completed all the preparation and attended all the right networking events. Now what? Follow up. This is where the real work of networking begins. As I’ve emphasized…