Networking 101: How to Follow-Up With a New Contact
You’ve completed all the preparation and attended all the right networking events. Now what? Follow up. This is where the real work of networking begins. As I’ve emphasized…
Small Business Marketing Success with a Small Budget
At Piccolo Marketing, we know your big goals are often backed by small(er than you’d like) marketing budgets. As a marketing-for-small-business expert, we’re here to tell you that the size…
Get Your Network Off the Bench and Into the Game!
You’ve been attending all of the right networking events, polishing your “elevator speech” and religiously working your marketing drip campaign. So, what gives? You feel like you’re beating your head…
Are You Keeping Your Social Media Platforms Up to Date?
It’s not enough to just create a plethora of social media accounts. It’s important to be more than a mere presence online. Staying up to date, while posting consistently and…
Social Media Tips: How to Keep Your Business Identity in Focus
In the midst of all your clients, meetings, and never-ending to do’s, don’t lose sight of your business identity. I’m sure you’ve been there…. you’re deep in the trenches, agonizing…
How to Respond to a Negative Review When You’re a Small Business
Finally! You have a notification or email indicating that you’ve just received a review. As you’re taking the steps to open it, you start to think… “I hope it’s a…
Start Off the New Year With a Solid Networking Strategy
If one of your New Year’s Resolutions was to revitalize your networking strategy, let’s get started! (If one of your New Year’s Resolutions did not address your networking strategy,…
What is SEO and Why Does it Affect Your Small Business?
SEO, or search engine optimization, is the practice of influencing a website’s visibility in an internet search. Specifically, how early (or high) and often does your business appear on an…
Business Development: Setting Your New Year Business Resolutions
It is common practice this time of year for people to begin considering and working through their personal New Year’s resolutions. Hopefully, by now you’ve also developed your business goals.…
Finalize Your 2017 Marketing Budget
With just one week left (and two holidays!) in 2016, it’s time to finalize your 2017 marketing budget! So, let’s not waste any time…. Review 2016. Take note of where…