Another year has almost come and gone! Since all good things must come to an end, let’s take a minute to count down some of my favorite blogs from 2016.…
There are many definitions and many elements that make up “brand management.” At its most basic, brand management is the analysis and planning on how that brand is perceived in…
We’re just over halfway through 2016 and that means it’s a great time to take a little pause. Where have you been with your marketing strategy, where should you go,…
Does your content marketing strategy focus on your organization’s story? A clear, concise content marketing strategy engages your audience and drives consumer behavior. With a successful content strategy, you will…
We’re just over halfway through 2016 and that means it’s a great time to take a little pause. Where have you been with your marketing strategy, where should you go,…
So, if you’ve read any of my past blogs, you’ve probably heard about the importance of building your email marketing list. While that’s all fine and good, you might be…
There is no doubt it takes time and effort to develop and build brand awareness. But, are you tackling this component of business development effectively and efficiently? Check out the…
If you’re like me, you probably find yourself doing the same tasks several times a week or even daily. But, is that the most effective use of your time? In…
So you’ve decided to start your own business or maybe you’ve already made the plunge. How do you market yourself and get the word out about your new endeavor?…
Several months ago I posted a blog about how to set your marketing budget. Now that we’re almost through the first quarter of 2016 (!), it’s time to take a…