Brand Management… Is Your Message Consistent?
There are many definitions and many elements that make up “brand management.” At its most basic, brand management is the analysis and planning on how that brand is perceived in…
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Marketing trends… am I still on the right track?
We’re just over halfway through 2016 and that means it’s a great time to take a little pause. Where have you been with your marketing strategy, where should you go,…
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Content Marketing – Where, How, and Why to Get Started!
Does your content marketing strategy focus on your organization’s story? A clear, concise content marketing strategy engages your audience and drives consumer behavior. With a successful content strategy, you will…
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Marketing Trends: How To Tell If You’re Still on Track
We’re just over halfway through 2016 and that means it’s a great time to take a little pause. Where have you been with your marketing strategy, where should you go,…
Read More My Secret to Business Success: Build Your Email Marketing List!
So, if you’ve read any of my past blogs, you’ve probably heard about the importance of building your email marketing list. While that’s all fine and good, you might be…
Read More Business Development 101: How to Build Brand Awareness
There is no doubt it takes time and effort to develop and build brand awareness. But, are you tackling this component of business development effectively and efficiently? Check out the…
Read More Boost Your Marketing Productivity with These Batching Tips!
If you’re like me, you probably find yourself doing the same tasks several times a week or even daily. But, is that the most effective use of your time? In…
Read More The First 3 Things You Should Do When Marketing a New Business
So you’ve decided to start your own business or maybe you’ve already made the plunge. How do you market yourself and get the word out about your new endeavor?…
Read More Marketing Budget-Setting Tips to Remember in Q1 2016
Several months ago I posted a blog about how to set your marketing budget. Now that we’re almost through the first quarter of 2016 (!), it’s time to take a…
Read More B2B or B2C? A Guide to Developing Your Social Media Marketing Strategy
I’m sure no one would argue that the goal of their social media marketing strategy is to target and retain customers (aka B2C marketing). But what about B2B? You can,…
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