Before the digital age, small businesses got lost in the marketing shuffle. Mail-outs, billboards, posters, and flyers all cost money. The bigger the company, the bigger the marketing budget, of…
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It seems unbelievable, but email is now 50 years old! Some predictions in the last decade said email wouldn’t last, but the opposite is true. Even though online messaging apps,…
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At marketing-successful companies, digital marketing is responsible for the lion’s share of lead generation. In successful organizations, inbound leads are plentiful, and salespeople take a more passive approach in simply…
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You are probably already very familiar with your market and your customers if you have been in business for any length of time. If you are a newer business owner…
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Building trust with your potential customers is one of the most important goals you can have as a small business owner, and there are several ways you can do that.…
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Recent studies have shown that for every dollar spent on your email marketing, you will receive a return of over 30 dollars on your investment. Translation: email is one of…
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Now that you have developed your marketing strategy, there are a few items you may need to refine for the coming calendar year. We all know that products, markets, and…
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With the holidays almost upon us, it’s definitely time to finalize your marketing strategy for 2018, and you may be curious about digital ads; will they help you? Here at…
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So, if you’ve read any of my past blogs, you’ve probably heard about the importance of building your email marketing list. While that’s all fine and good, you might be…
Learn MoreIf you’re like me, you probably find yourself doing the same tasks several times a week or even daily. But, is that the most effective use of your time? In…
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